Savvier Product News

Savvier Leads the Infomercial Industry - Savvier Garners 4 ERA Awards

CARLSBAD, Calif., September 10, 2004

Formed in 2002 by Jeff Tuller and Jack Chang, Savvier LP has quickly become one of the leading infomercial companies in the industry. Savvier attributes its success to its comprehensive expertise in product development, manufacturing, marketing and both domestic and international distribution. Savvier has the direct response expertise and financial resources to bring concepts to the marketplace successfully. Developing products in all the major direct response categories, Savvier specializes in fitness, kitchen, housewares and personal care.

Savvier's first long-form show, BodyFlex Plus, reached #1 in the IMS rankings less than four months after testing. Savvier's BodyFlex Plus was nominated for four Electronic Retailing Association Awards, including Infomercial of the Year.
Because of the strong success enjoyed by BodyFlex since early February, Savvier is already looking to expand internationally, with plans to enter the market in 70 countries around the world. According to Savvier President Jeff Tuller, Savvier is also readying a number of other products for direct response introduction.

"We don't spend a lot of time celebrating our current success," said Jeff Tuller. "Savvier's business plan is to identify quality products that we believe will do well in the direct response industry, to perform comprehensive research on those products and go to market with them. We want to build growth solidly and consistently rather than focus on the performance of a single product."

Jeff Tuller states, "We've always had a 100% satisfaction guarantee with the BodyFlex product, and from all the letters we receive, we know that our customers are very satisfied. BodyFlex has been in the marketplace for almost 20 years selling millions of units," continues Jeff Tuller, "and our customer satisfaction is very strong."

  Other Savvier Products:
  Bender Ball
  Crunchless Abs
  Flirty Girl Fitness
  Melt It Off
  Easy Curves
  Cross Crunch
  Zone Pilates
  Essential Boost
Savvier Product News:
  Victory Against Counterfeit
6 Second Abs
  Beware Counterfeit 6 Second
  BodyFlex Plus Awards
  BodyFlex Tops Charts
  Jeff Tuller on BodyFlex
  Bodyflex Guarantee
More About Savvier:
  Savvier ERA Awards
  Savvier Customer Satisfaction
  Savvier Reaches #1
  Jeff Tuller Plans International
  Bender Ball