Savvier Leads the Infomercial Industry - Savvier Garners 4 ERA Awards
CARLSBAD, Calif., September 10, 2004
Formed in 2002 by Jeff Tuller and Jack Chang, Savvier LP has quickly become one of the leading infomercial companies in the industry. Savvier attributes its success to its comprehensive expertise in product development, manufacturing, marketing and both domestic and international distribution. Savvier has the direct response expertise and financial resources to bring concepts to the marketplace successfully. Developing products in all the major direct response categories, Savvier specializes in fitness, kitchen, housewares and personal care.
Savvier's first long-form show, BodyFlex Plus, reached #1 in the IMS rankings less than four months after testing. Savvier's BodyFlex Plus was nominated for four Electronic Retailing Association Awards, including Infomercial of the Year.
"We don't spend a lot of time celebrating our current success," said Jeff Tuller. "Savvier's business plan is to identify quality products that we believe will do well in the direct response industry, to perform comprehensive research on those products and go to market with them. We want to build growth solidly and consistently rather than focus on the performance of a single product."
Jeff Tuller states, "We've always had a 100% satisfaction guarantee with the BodyFlex product, and from all the letters we receive, we know that our customers are very satisfied. BodyFlex has been in the marketplace for almost 20 years selling millions of units," continues Jeff Tuller, "and our customer satisfaction is very strong."