Jeff Tuller Plans International Expansion Savvier Readies New Products
CARLSBAD, Calif., September 10, 2004
Formed two years ago by Jeff Tuller and Jack Chang, Savvier LP has quickly become a leading infomercial company in the industry. Savvier President Jeff Tuller attributes the company's success to its expertise in product development, marketing, manufacturing and domestic and international distribution.
BodyFlex Plus, Savvier's first long-form show, reached #1 in the IMS rankings less than four months after testing. It was nominated for a total of four Electronic Retailing Association (ERA) Awards, including the prestigious Infomercial of the Year.
According to Jeff Tuller, "We've always had a 100% satisfaction guarantee with the BodyFlex product, and from all the letters we receive, we know that our customers are very satisfied." Says Jeff Tuller, "It has been in the marketplace for almost 20 years selling millions of units, and our customer satisfaction is very strong." The product has one of the lowest return rates in the industry.
Because of the strong success enjoyed by BodyFlex since February, Jeff Tuller and Savvier are already looking to expand globally, with plans to enter the market in 70 countries around the world. According to Savvier's Jeff Tuller, the company is also readying a number of products for direct response introduction.
"We don't spend a lot of time celebrating our current success," says Jeff Tuller. "Our business plan is to identify quality products that we believe will do well in the direct response industry, to perform comprehensive research on those products and go to market with them." Says Jeff Tuller, "We want to build growth solidly and consistently rather than focus on the performance of a single product."