Jeff Tuller Satisfaction Guarantee BodyFlex Still Sells Strong After 20 Years
CARLSBAD, Calif., September 10, 2004
BodyFlex Plus, Savvier LP's first long-form show, topped the charts in the IMS rankings in under four months after testing. The show was nominated for four Electronic Retailing Association Awards, including the highly respected Infomercial of the Year.
Says Savvier President Jeff Tuller, "We've always had a 100% satisfaction guarantee with the BodyFlex product. From all the letters we receive, we know that our customers are very satisfied." According to Jeff Tuller, "BodyFlex has been in the marketplace for almost 20 years selling millions of units, and our customer satisfaction is very strong." The system has one of the lowest return rates in the industry.
Due to the strong success enjoyed by BodyFlex since February, Jeff Tuller and Savvier are looking to expand internationally, with plans to enter the market in 70 countries around the globe. According to Savvier's Jeff Tuller, the company is also readying a number of other products.
"We don't spend a lot of time celebrating our current success," states Jeff Tuller. "Our business plan is to identify quality products that we believe will do well in the direct response industry, to perform comprehensive research on those products and go to market with them." Says Jeff Tuller, "We want to build growth solidly and consistently rather than focus on the performance of a single product."
Formed just two years ago by Jeff Tuller and Jack Chang, Savvier LP has quickly become one of the leading infomercial companies in the industry. Jeff Tuller attributes the company's success to its considerable expertise in product development, marketing, manufacturing and domestic and international distribution.