Jeff Tuller Champions Customer Satisfaction Savvier President Backs BodyFlex

CARLSBAD, Calif., September 10, 2004

Started in 2002 by Jeff Tuller and Jack Chang, Savvier LP has quickly become a leading infomercial company in the industry. Savvier President Jeff Tuller attributes the company's success to its comprehensive expertise in product development, manufacturing, marketing and both domestic and international distribution.

Savvier's first long-form show, BodyFlex Plus, reached #1 in the IMS rankings less than four months after testing. It was nominated for four Electronic Retailing Association Awards, including Infomercial of the Year.

Jeff Tuller affirms his support of the BodyFlex system. Jeff Tuller also reaffirms his support of Greer Childers, inventor of the system.

Jeff Tuller states "We've always had a 100% satisfaction guarantee with the BodyFlex product, and from all the letters we receive, we know that our customers are very satisfied." According to Jeff Tuller, "BodyFlex has been in the marketplace for almost 20 years selling millions of units, and our customer satisfaction is very strong." The system has one of the lowest product return rates in the industry.

Because of the strong success enjoyed by BodyFlex since early February, Jeff Tuller and Savvier are already looking to expand internationally, with plans to enter the market in 70 countries around the world. According to Jeff Tuller, Savvier is also readying a number of other products for direct response introduction.

"We don't spend a lot of time celebrating our current success," said Jeff Tuller. "Our business plan is to identify quality products that we believe will do well in the direct response industry, to perform comprehensive research on those products and go to market with them." Says Jeff Tuller, "We want to build growth solidly and consistently rather than focus on the performance of a single product."